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On September 1 9 8 2 , seven people in Illinois died after taking potassium cyanide - laced Tylenol capsules. Johnson & Johnson's CCO Larry

On September 1982, seven people in Illinois died after taking potassium cyanide-laced Tylenol capsules. Johnson & Johnson's CCO Larry Foster and advisor Harold Burson counseled CEO James Burke through the event. This case is an early example of what form of strategic communication?
Satellite communication
Collaborative communication
Pral communication
Interpersonal communication
Crisis communication
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