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On September 1 9 8 2 , seven people in Illinois died after taking potassium cyanide - laced Tylenol capsules. Johnson & Johnson's CCO Larry
On September seven people in Illinois died after taking potassium cyanidelaced Tylenol capsules. Johnson & Johnson's CCO Larry Foster and advisor Harold Burson counseled CEO James Burke through the event. This case is an early example of what form of strategic communication?
Satellite communication
Collaborative communication
Pral communication
Interpersonal communication
Crisis communication
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