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On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit. Starting in cell
On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit. Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of .50% vertically down column E. Enter references to the Gross Profit, and Net Profit in the correct location for a one-variable data table. Complete the one-variable data table, and then format the results with Accounting Number Format with no decimal places. Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. Copy the response rate substitution values from the one-variable data table, and then paste the values starting in cell I4. Type 10000 in cell J3. Complete the series of substitution values from 10000 to 40000 at 5000 increments. Enter the reference to net profit formula in the correct location for a two-variable data table. Complete the two-variable data table and format the results with Accounting Number Format with no decimal places. Apply a custom number format to make the formula reference appear as Net Profit
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