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Once known as an old people car brand, Buick revamped its product line to reinvent itself as a young person's brand. Which strategy did Buick

Once known as an old people car brand, Buick revamped its product line to reinvent itself as a young person's brand. Which strategy did Buick use to influence the overall perception of its brand in the eyes of its old and potential new customers?

Product differentiation

Repositioning

Perceptual mapping

Positioning

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