On-demand firms are currently considered the hottest business model in e-commerce, and they are disrupting major industries. Read the Lesson 10 commentary, Chapter 10: "E-Commerce: Digital Markets, Digital Goods" in your textbook, and Uber, Netflix and the Rise of On-Demand ApplicationsLinks to an external site.. Then, respond to the following questions:

For an industry of your choice (e.g., ground transportation, groceries, restaurants, lodging, etc.), describe a specific organization's on-demand business model (except Uber and Instacart), and explain how the organization disrupted the industry. Do you think that the organization's business model is viable? Why or why not?