ONE (1) benefit

positioning that is suitable for domestic tourism campaign. By referring to the

suggested positioning, identify the advertising appeal(s) that you would used

in your advertising campaign. Determine any THREE

(3) execution techniques to present your advertising appeal(s).

Examine how the marketer will be able to perform executional consistency throughout its advertising campaign if the Ministry would like to have their advertisements to be viewed by audiences on TV, magazines and billboards.