One business problem of Apple is that their products are expensive, which limits their market share. Because Apple's business model revolves on innovation and consumer-focused gadgets, this issue is tied to the company's present digital business model, which can be expensive to produce and market. Apple is also heavily reliant on iPhone sales. If iPhone sales decline, Apple's revenue could suffer. This problem is exacerbated by the fact that the smartphone market is maturing. Consumers are keeping their smartphones for longer, and they are less likely to upgrade to new models

To address this problem, Apple can modify its business model by introducing a more affordable product line that still maintains the quality and innovation that Apple is known for. This can be achieved by streamlining their value chain management and partnering with suppliers to reduce production costs. Apple can also use marketing principles such as targeted advertising and promotions to reach a wider audience and improve its position against competitors.

Apple can modify its business model to introduce a more affordable product line by:

• Streamlining their value chain management: This could involve reducing the number of suppliers they work with, negotiating better prices on components, and finding more efficient ways to produce their products.
• Partnering with suppliers to reduce production costs: Apple could work with suppliers to develop new manufacturing processes or to source cheaper materials.
• Using marketing principles such as targeted advertising and promotions to reach a wider audience and improve their position against competitors: Apple could target its advertising to consumers who are more likely to be interested in their products, and it could offer promotions to make its products more affordable.

It is important to note that Apple would need to carefully manage its transition to a more affordable product line. The company needs to make sure that it maintains its brand identity and reputation for quality. Apple also needs to be careful not to cannibalize its existing product line.

Apple is known for its innovative marketing strategies, which often focus on creating a sense of excitement and exclusivity around its products. The company uses a variety of marketing channels, including television, print, online, and social media.

Some of Apple's most effective marketing strategies include:

✓Product launches: Apple's product launches are highly anticipated events that generate a lot of media coverage and buzz. The company often uses secrecy and suspense to build excitement for its new products.

✓ Simple, effective messaging: Apple marketing messages are typically simple, clear, and concise. The company focuses on highlighting the key benefits of its products and how they can improve people's lives.

✓ Strong brand identity: Apple has a strong brand identity that is associated with quality, innovation, and style. This helps the company to attract and retain customers. 

 

 

Do They Use This Digital Business Model?	(Yes/No)	For Those Models Identified as "Yes," Provide a 1- to 2-Sentence Overview of How the Company Markets Through These Models.
Do they have a website?	Yes	Apple markets through https://www.apple.com/.
Do they have a social media presence?	Yes	Apple has a strong presence on X, Facebook, Instagram, and TikTok.
Do they have an app?	Yes	Apple Store (where you can buy products such as computers, iPhones, iPads, Apple TVs, Apple watches, etc.) and App Store (iTunes, Apple Music, audiobooks, etc.)
Do they sell online/have ecommerce?	Yes	You can buy their products through their official website, app, or third-party sellers like Amazon, BestBuy, Target, Walmart, etc.
Do they have a subscription service/option?	Yes	Apple One bundles up to six Apple subscriptions for one monthly price. This includes iCloud+, Apple TV+, Apple Music, Arcade, Fitness+, News+
Do they utilize an affiliate program?	Yes	The Performance Partner Program provides a distinctive way for your website to link to Apple Services content. You can earn commissions on qualifying memberships as well as the sales of movies, books, audiobooks, etc.
Do they advertise online?	Yes	Social media, ads on search engines, and other digital channels.
Do they have a physical customer-facing presence?	Yes	Apple has 526 stores across 26 countries and regions worldwide. In the stores, they offer education about their products, customer service, and product exploration.

1. Evaluate the existing digital marketing strategy of your company.
   1. Share your observations of the company's current approaches to marketing. Explain the strengths and weaknesses of the approaches and how they relate to the business problem you identified.
2. Connect the strengths and weaknesses of the company's digital marketing strategy to its business structure as brick-and-click or clicks-only.
3. Recommend new or revised digital marketing strategies to address the identified business problem.
   1. Explain clearly and specifically why these solutions are the best fit for the company's marketing challenges. Use the language of marketing principles to clearly explain how your recommendations fit the company's problem.