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One company that has had it fair share of ups and downs is Uber, particularly after the creation of competitor Lyft. How has Ubers strategy

One company that has had it fair share of ups and downs is Uber, particularly after the creation of competitor Lyft. How has Uber’s strategy been different from other competitors’ strategies? What is Uber doing to stay ahead of competition? Most firms cannot bring value to customers by themselves. How does Uber bring value to its customers?

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