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One important outcome of transformative marketing is the ability to personalize OFFERINGS for customers. However, customization can be costly. Discuss with examples how marketers offer
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1 DataDriven Segmentation Marketers can utilize data analytics to segment their customer base effectively By analyzing customer demographics purchase history behavior patterns and preferences marketer...Get Instant Access to Expert-Tailored Solutions
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Auditing Cases An Interactive Learning Approach
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
7th Edition
0134421825, 9780134421827
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