one of the challenges for art directors and creative directors is to demonstrate a product whose main features cannot be seen by the consumer. Suppose you are an art director of a client who sells shower and bath mats with a new patented system that ensures that the mat will not slide ( the mat's underside is covered with tiny almost microscopic cups that gently grip surface). What creative strategies could an art director use to demonstrate the features in TV commercial. Explain. The creative strategy should satisfy the demands of originality, relevance and impact