One of the classic debates in the popular press is whether all buzz or word of mouth - positive and negative - is good for a brand. Some feel that "any press is good press" and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters. Take a position: "All news is good news" and any buzz is helpful for a brand versus The content of buzz can make or break a brand