One of the exciting parts of being a public relations person is being able to plan engaging events and create interesting materials. This week, you will discuss the best types of media to communicate both good news and bad news. Guth and Marsh (2011) discuss many types of tactics for marketing and list them in Table 9.1 within the text. Think about one type of target audience of the not-for-profit organization you have been analyzing this term. With that organization in mind please address the below questions. Explain one tactic (refer to Table 9.1 for some ideas) that could be useful for communicating good news. Be sure to provide an explanation of your reasoning. Please respond to the following: Briefly summarize your chosen not-for-profit organization. Examine one method used to distribute good news to a particular target audience. Explain what tactic you would use for this target audience, why you chose that tactic and any ethical challenges that tactic may present. Be sure to specify the target audience somewhere in your explanation. Examine one method used to distribute bad news to a different one of the organization's target audiences. Explain what tactic you would use for this target audience and