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One of the following is NOT a caveat on concept selection process is: a. Selecting the best average product; b. Selecting one or more concepts;
One of the following is NOT a caveat on concept selection process is: a. Selecting the best average product; b. Selecting one or more concepts; c. Combine and refine concepts to develop better ones; d. Create and develop the best concept
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
5th edition
1259573796, 978-1259573798
