One of the hottest trends in retailing is the fair trade movement. Fair trade is defined as "the practice of purchasing from suppliers that pay workers a living wage, considerably more than the prevailing minimum wage, and offer other benefits such as onsite medical treatment" (Levy, Weitz, & Grewal, 2019, p. 39). Retailers are realizing that consumers need to feel like a company is about more than making a profit in order to become (and remain) loyal brand supporters. As such, the list of B Corp certified companies is growing! ** You and your partner(s) will identify a FAIR TRADE retailer and conduct a mini-case study on the business. You'll provide a brief history and background (How did it start? Growth? Fair trade principles you can identify? Sustainability? SWOT?), describe its financial situation (business model, retail channels utilized, yearly sales) as well as provide information about the relationship with its suppliers (U.S.-based, international, labor practices) and its marketing mix (storytelling aspect, social media, partnerships). If available, you can also provide forecasting information for the company's growth and sustainability. Then, choose at least one example from the company's product line and describe the production process (materials, labor, shipping, supplier only, or is there a direct-to-consumer retail option), highlighting any of the WFTO principles discussed in the lecture. Include an image or images of the product y