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One of the main reasons to deploy communications strategy is to ensure the correct message reaches the correct audience in a way in which they

One of the main reasons to deploy communications strategy is to ensure the correct message reaches the correct audience in a way in which they are able (and willing) to receive it.Reflect on a time in which a message you tried to send was NOT successfully received. What went wrong? Did the recipient misunderstand the message? Was the medium (or timing) wrong? What could you have done differently?

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