One of the major duties in this industry involves setting goals and objectives and then develop the plan to reach those goals and objectives, in both the short and long term, by establishing what to do, when to do it and how to do it. We call this management pillar which of the following? One of the major duties in this industry involves setting goals and objectives and then develop the plan to reach those goals and objectives, in both the short and long term, by establishing what to do, when to do it and how to do it. We call this management pillar which of the following? Directing Organizing Planning