Question
One of the researchers working for you at the tech company delivers some data you asked for about associations between consumers and their likelihood of
One of the researchers working for you at the tech company delivers some data you asked for about associations between consumers and their likelihood of purchasing a new tablet. The two variables of particular interest are: 1) hours per day spent on technology and 2) likelihood of purchasing a new tablet. The researcher tells you that the Pearson Product Moment Correlation Coefficient is .35 for these two variables and is significant at the p < .05 level. You have a briefing with management now, and they don't want to hear the "statistics jumble" that they pay you to sort through. What number or indicator could you present to them that would clearly explain this relationship? Consider how researchers interpret an r statistic and what we learned was the most precise method of doing so. (2pts)
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