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One of the weaknesses inherent in the use of the BCG portfolio analysis is that it: Multiple Choice it is often difficult to get needed
One of the weaknesses inherent in the use of the BCG portfolio analysis is that it:
Multiple Choice
it is often difficult to get needed information on market growth and market share.
acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
does not require forecasts in order to be implemented.
considers so many SBU factors beyond market growth rate and relative market share.
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