15 What procedures are available for assessing the reliability and validity of conjoint analysis results.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 11:00 AM

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15 What procedures are available for assessing the reliability and validity of conjoint analysis results.
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15 What procedures are available for assessing the reliability and validity of conjoint analysis results.

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Marketing Research Applied Insight

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