1 Identify two marketing research problems where MDS could be applied and two where conjoint analysis could...
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1 Identify two marketing research problems where MDS could be applied and two where conjoint analysis could be applied. Explain how you would use these techniques in these situations.
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Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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