one page write up

- Like everything else, the discipline of marketing has been tipped upside down by the Corona Virus. While a lot of bad messaging continues to bombard us, there are also some impressive examples of marketing communication that exist within the clutter. This assignment asks you to share what you consider to be a good or great example of marketing communication that has cropped up during these trying times. Choose a campaign or ad message (digital, broadcast, print or experiential) and provide a link to it as a reference point. Briefly describe the communication effort Main communications objective - Target Audience - Tone & Manner (dramatic, humorous, realistic, etc.) - Borrowed interest of using celebrity spokesperson? Explain why this campaign has impressed you...in the midst of all the clutter, what caused you to notice and thin about this effort? Has this campaign changed your opinion of the brand or organization responsible for this messaging