One standard that corporations use to evaluate their performance against their competitors is the set of rankings developed by Fortune magazine. These include the Fortune 500, the 100 Best Companies to Work For, and other lists. The public also uses these rankings to decide to what companies they should give their business.

Respond to

• Is it a good idea for people to use these rankings to decide which companies they should give their business to?
• Is there an intrinsic value in these rankings, or are they subjective?
• Should a business set a specific ranking on a list like this as a standard to be met?