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One task of IMC should be to reduce the cost of personal selling by converting personal selling into a one-on-one medium. eliminating the need for

One task of IMC should be to reduce the cost of personal selling by converting personal selling into a one-on-one medium. eliminating the need for database management. making personal selling labor intensive. communicating relevant information about the company before the sales call. replacing the company's sales force with customer service representatives

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