One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute (higher ratings indicate higher performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely choose? Which brand is this consumer least likely to purchase? Discuss way the marketer of this brand can enhance consumer likelihood of purchasing its brand. X i Importance Alternative Brands Attributes Weight A B C Screen size 0.4 2 2 6 Price 0.1 Please copy and paste data from text area below. 2 6 5 Operating System 0.3 Selected delimiter: Comma 7 4 7 Apps available 0.2 7 7 2 ,,Alternative Brands, , Fill in the table below. (Round to one decimal place.) Attributes, Importance Weight,A,B,C Screen size, 0.4,2,2,6 Brand Score Price, 0.1,2,6,5 A Operating System, 0.3,7,4,7 Apps available,0.2,7,7,2 N ND Done