Question
Online banner advertising and outdoor display advertising both use images to increase sales. In planning, both need to consider placement to be seen by their
Online banner advertising and outdoor display advertising both use images to increase sales. In planning, both need to consider placement to be seen by their most likely audience. What are the key differences?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
