Online music give rise to distribution headaches. Source: palmer A. Introduction to Marketing- Oxford University Press 2012............ Retailing on the web needs to be approached with caution as success is not guaranteed. This requires implementation of a proper click and morta strategy. Decsribe keys elements of a successful click and mortar strategy that the music industry should adopt to ensure online surval Question b Discuss how the music industry could utilize the B2C storefront model to market its product. Question c Describe five major features that CRM can provide to an e-commerce site that distributes music