Online shopping has revolutionized the marketplace, with technology and the internet giving consumers quick access to a wide range of items and services.

How the change addresses the distribution of products to my persona: Consumers' behavior has changed how people shop and impacted brick and motor retail formats. Online purchasing has grown because of consumers across demographics like its convenience and efficiency. Consumers now prefer shopping at home for necessities to luxury items, The global pandemic encouraged online buying as consumers avoided in-person interactions. Businesses across industries had had to adjust their distribution strategy to meet the increased demand for online retail.

Distribution Channel

Potential distribution channel and why it is appropriate for my product and persona: Gourmet truffles should be sold direct-to-consumer (DTC). This option fits Tamica's market and goods. Tamica, a luxury truffle brand, wants to connect with her customers. DTC sales allow her to do that by selling directly to consumers through her website or dedicated e-commerce platform. Tamica can create an immersive brand experience by becoming DTC. She can create a visually appealing website that matches her gourmet truffles' elegance and sophistication, appealing to her persona's yearning for luxury. A DTC model lets her explain the story behind her business, highlighting the artistry, premium ingredients, and dedication to perfection that distinguishes her truffles from mass-produced ones. Direct-to-consumer sales also help Tamica collect client data and feedback. Data analytics and consumer insights help her understand her target market's preferences, purchase behavior, and problem areas. With this knowledge, she may optimize her products and marketing to meet her clients' changing wants.

1) How is gourmet truffles with fruit, herb, and flower extract infusions should be marketed in relation to meeting the needs and wants of your persona? Include the features and benefits of your chosen product that directly address your persona's needs and wants.

2)How bringing this product to the marketplace can help support and build the Chocolate Bliss brand, based on the course project scenario. Explain how offering your chosen product is in alignment with the brand and how bringing the product to the marketplace will help the company promote public awareness of its brand.