Online visitors can't buy anything at ESPN com Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs This is most likely an example of a(n) Promotional website Interactive website Branded community website E tailing website The School of Business looks for students who have achieved a highly successful academic record Through , they ask reporters to publish news articles regarding the success of these students Sales promotion Public relations Personal selling advertising Advertisements for Pillsbury baking products are known to be effective if consumers in the target market are exposed to the same ad at least five times during a campaign In this case, five is a measure of the ad's Reach Media impact Frequency push When searching on Google, sponsored links often appear at the top of the first search results page The other links are listings Analytic Display Promotional organic Brook's furniture store segments consumers based on their occupation and lifecycle stage This helps them with market targeting Differentiated Mass customized Individual Behavioral Customers visiting legoshop com are shown various Lego products with the expectation that they'll end up making a purchase This is an example of a website Marketing Personal selling Branded community Sales promotion Shinola does not pay Google to advertise links to their website when online shoppers enter the word 'watch' into Google's search engine Instead, they invest heavily in search engine optimization so that their links appear based on Google's ranking system through Organic Listings Display advertising Sponsored listings Direct advertising A catering company only serves weddings for couples that are originally from Northern Greece By narrowing their focus to one small group, they are engaging in Niche marketing Segmented marketing Mass customization Undifferentiated marketing Makerbot's 3D printers require salespeople to carefully explain how the products works for different types of industries such as healthcare, transportation and architecture Not only that, but the company offers different types of 3D printers which requires salespeople to specialize in specific products Makerbot is using a and sales force structure Product and reciprocity Customer and product Customer and territorial Territorial and product On goodreads com, community members discuss old and new books and offer recommendations to fellow readers This website has successfully targeted the 'book reading' community through social media by Using an existing social media platform Transforming an existing social media platform Creating their own social media platform Creating a new technology for all social media platforms Starbucks' pumpkin spice latte is a extension of its espresso based drinks Public Brand Line Store Owners of Burger King franchises coordinate with suppliers to ensure that they have all the necessary ingredients to serve food every day that they're open Which type of marketing system does this represent Contractual vertical marketing system Administered vertical marketing system Direct marketing system Horizontal marketing system Bounty towels' advertisements claim that they pick up twice as much dirt as other leading paper towel brands Which advertising objective are they setting Comparative advertising Informative advertising Traditional advertising Reminder advertising Which of the following is true of search related ads 80 90 of people don't bother viewing the first page of search results Search engines are rarely used by consumers when searching for new products 10 20 of people don't bother viewing the second page of search results Search engines scour nearly all websites on the internet and rank them from most to least important Simply asking a customer to commit to a purchase can increase the likelihood that the customer will actually make the purchase due to the persuasion Consistency Scarcity Consensus Authority Snickers ad messages claim that their chocolate bars produce the desired benefit of alleviating hunger Which type of message content appeal are they using Reach Moral Rational Emotional Which of the following generally does not occur when a company undertakes a market skimming pricing strategy The company makes fewer sales Diffusing occurs rapidly, reaching nearly the entire market right away Competitors cannot easily enter the market The company sets high initial prices to skim revenues layer by layer from the market Which of the following most likely represents a value added pricing strategy De Beers marketing campaign suggesting an engagement ring costs a month's salary Emagine Movie theatre's in theatre dining option which costs extra International pricing of Big Macs Walmart's everyday low prices Which of the following best illustrates a horizontal marketing system KFC's contractual arrangement with franchisees Jhon deere sells tractors through lowe's, home depot online Zara's ownership of its entire distribution chain Starbucks express versions of its cafes in Walmart stores Shopping for a new microwave, jane googles the word microwave and several listing pop up Walmart is the top search result and is listed at the top of the page as sponsored What does sponsored mean in this context Google subsidizes Walmart's ad expenses Walmart pays google to advertise Walmart donated to google's search engine Google pays Walmart to advertise Which of the following is generally not true of public relations PR can have more credibility than advertising PR can be just as advertising but at a much higher cost PR is used to promote products, people, places, idea, activities, organizations, and even nations Companies use PR to build good relations with consumers, investors, the media, and their communities Bintord Tools sales works with Home Depot who help them promote their products to consumers Which promotion mix strategy is this A push strategy A pull strategy Direct marketing Reminder advertising Francesca was looking for an airplane ticket to fly from Detroit to Dallas on Monday she looked up prices on Expedia com but wasn't ready to buy On Tuesday, she was ready but when she went back to the website the price the ticket increased What type of adjustment pricing strategy does this best represent Promotional pricing International pricing Dynamic pricing New product pricing Which of the following sales characteristics best represent the maturity stage of the product lifecycle Declining sales Peak sales Low sales Reality rising sales Mass marketing is known as Mass customization Segmented marketing Niche marketing Undifferentiated marketing Walmart is considering launching their own brand of wireless speakers and feels that competitors will not be able to compete with them if they offer a price point that is lower than average in the market Which new product pricing does this represent Market skimming Market development Product development Market penetration On the School of business website, an advertisement along the right side of the screen promotes tutoring sessions for marketing majors This is an example of advertising Informative Persuasive Reminder Display Which of the following marketing objectives best represents the growth stage of the PlayStation 4 gaming console lifecycle Reducing expenditures and milking the brand Focusing on maximizing market share Focusing on defending market share Focusing on appealing only to innovators Upon purchasing a new Apple iPhone consumers receive the phone in a sleek and minimalistic white box that doesn't include any image of the product When they open the box, theyll find the phone sitting in a simple plastic case What level of product are they experiencing in this situation Actual product Product experience Care customer value Augmented product

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Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet

Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n) _____.
Promotional website
Interactive website
Branded community website
E-tailing website
The School of Business looks for students who have achieved a highly successful academic record. Through _____, they ask reporters to publish news articles regarding the success of these students.
Sales promotion
Public relations
Personal selling
advertising
Advertisements for Pillsbury baking products are known to be effective if consumers in the target market are exposed to the same ad at least five times during a campaign. In this case, five is a measure of the ad's _____.
Reach
Media impact
Frequency
push
When searching on Google, sponsored links often appear at the top of the first search results page. The other links are _____ listings.
Analytic
Display
Promotional
organic
Brook's furniture store segments consumers based on their occupation and lifecycle stage. This helps them with _____ market targeting.
Differentiated
Mass customized
Individual
Behavioral
Customers visiting legoshop.com are shown various Lego products with the expectation that they'll end up making a purchase. This is an example of a _____ website.
Marketing
Personal selling
Branded community
Sales promotion
Shinola does not pay Google to advertise links to their website when online shoppers enter the word 'watch' into Google's search engine. Instead, they invest heavily in search engine optimization so that their links appear based on Google's ranking system through:
Organic Listings
Display advertising
Sponsored listings
Direct advertising
A catering company only serves weddings for couples that are originally from Northern Greece. By narrowing their focus to one small group, they are engaging in:
Niche marketing
Segmented marketing
Mass customization
Undifferentiated marketing
Makerbot's 3D printers require salespeople to carefully explain how the products works for different types of industries such as healthcare, transportation and architecture. Not only that, but the company offers different types of 3D printers which requires salespeople to specialize in specific products. Makerbot is using a _____ and _____ sales-force structure.
Product and reciprocity
Customer and product
Customer and territorial
Territorial and product
On goodreads.com, community members discuss old and new books and offer recommendations to fellow readers. This website has successfully targeted the 'book-reading' community through social media by:
Using an existing social media platform
Transforming an existing social media platform
Creating their own social media platform
Creating a new technology for all social media platforms
Starbucks' pumpkin spice latte is a _____ extension of its espresso-based drinks.
Public
Brand
Line
Store
Owners of Burger King franchises coordinate with suppliers to ensure that they have all the necessary ingredients to serve food every day that they're open. Which type of marketing system does this represent?
Contractual vertical marketing system
Administered vertical marketing system
Direct marketing system
Horizontal marketing system
Bounty towels' advertisements claim that they pick up twice as much dirt as other leading paper towel brands. Which advertising objective are they setting?
Comparative advertising
Informative advertising
Traditional advertising
Reminder advertising
Which of the following is true of search-related ads?
80-90% of people don't bother viewing the first page of search results
Search engines are rarely used by consumers when searching for new products
10-20% of people don't bother viewing the second page of search results
Search engines scour nearly all websites on the internet and rank them from most to least important.
Simply asking a customer to commit to a purchase can increase the likelihood that the customer will actually make the purchase due to the _____ persuasion.
Consistency
Scarcity
Consensus
Authority
Snickers ad messages claim that their chocolate bars produce the desired benefit of alleviating hunger. Which type of message content appeal are they using?
Reach
Moral
Rational
Emotional
Which of the following generally does not occur when a company undertakes a market-skimming pricing strategy?
The company makes fewer sales
Diffusing occurs rapidly, reaching nearly the entire market right away
Competitors cannot easily enter the market
The company sets high initial prices to "skim" revenues layer by layer from the market
Which of the following most likely represents a value-added pricing strategy?
De Beers marketing campaign suggesting an engagement ring costs a month's salary
Emagine Movie theatre's in-theatre dining option which costs extra
International pricing of Big Macs
Walmart's everyday low prices

Which of the following best illustrates a horizontal marketing system?
KFC's contractual arrangement with franchisees
Jhon deere sells tractors through lowe's, home depot online.
Zara's ownership of its entire distribution chain.
Starbucks express versions of its cafes in Walmart stores.
Shopping for a new microwave, jane googles the word microwave and several listing pop up. Walmart is the top search result and is listed at the top of the page as sponsored. What does sponsored mean in this context?
Google subsidizes Walmart's ad expenses.
Walmart pays google to advertise
Walmart donated to google's search engine
Google pays Walmart to advertise.
Which of the following is generally not true of public relations
PR can have more credibility than advertising
PR can be just as advertising but at a much higher cost
PR is used to promote products, people, places, idea, activities, organizations, and even nations
Companies use PR to build good relations with consumers, investors, the media, and their communities
Bintord Tools sales works with Home Depot who help them promote their products to consumers. Which promotion mix strategy is this?
A push strategy
A pull strategy
Direct marketing
Reminder advertising
Francesca was looking for an airplane ticket to fly from Detroit to Dallas on Monday she looked up prices on Expedia.com but wasn't ready to buy On Tuesday, she was ready but when she went back to the website the price the ticket increased. What type of adjustment pricing strategy does this best represent?
Promotional pricing
International pricing
Dynamic pricing
New product pricing
Which of the following sales characteristics best represent the maturity stage of the product lifecycle?
Declining sales
Peak sales
Low sales
Reality rising sales
Mass marketing is known as
Mass customization
Segmented marketing
Niche marketing
Undifferentiated marketing
Walmart is considering launching their own brand of wireless speakers and feels that competitors will not be able to compete with them if they offer a price point that is lower than average in the market . Which new product pricing does this represent?
Market skimming
Market development
Product development
Market penetration

On the School of business website, an advertisement along the right side of the screen promotes tutoring sessions for marketing majors. This is an example of ___ advertising.
Informative
Persuasive
Reminder
Display
Which of the following marketing objectives best represents the growth stage of the PlayStation 4 gaming console lifecycle?
Reducing expenditures and milking the brand
Focusing on maximizing market share
Focusing on defending market share
Focusing on appealing only to innovators
Upon purchasing a new Apple iPhone consumers receive the phone in a sleek and minimalistic white box that doesn't include any image of the product. When they open the box, theyll find the phone sitting in a simple plastic case. What level of product are they experiencing in this situation?
Actual product
Product experience
Care customer value
Augmented product.