Open EndRunGuide.pdf, which contains the EndRun Financial Services Guide to Investing. Review the guide, paying close attention to the companys investment claims and supporting data and then answer the following.

a. How does the presentation of the general information about EndRun in this guide affect your perception of the business?

b. Is EndRuns claim about having more winners than losers a fair and accurate reflection of the quality of its investment service? If you do not think that the claim is a fair and accurate one, provide an alternate presentation that you think is fair and accurate.

c. Review the discussion about EndRuns Big Eight Difference and then open and examine, a sample of mutual funds. Are there any other relevant data from that file that could have been included in the Big Eight table? How would the new data alter your perception of EndRuns claims?

d. EndRun is proud that all Big Eight funds have gained in value over the past five years. Do you agree that EndRun should be proud of its selections? Why or why not?

Reexamine EndRuns supporting data for the More Winners Than Losers and The Big Eight Difference and then answer the following:

e. Can descriptive measures be computed for any variables? How would such summary statistics support EndRuns claims? How would those summary statistics affect your perception of EndRuns record?

f. Evaluate the methods EndRun used to summarize the results presented on the Customer Survey Results page. Is there anything you would do differently to summarize these results?

g. Note that the last question of the survey has fewer responses than the other questions. What factors may have limited the number of responses to that question?