open link:

https://neilpatel.com/blog/email-marketing-case-studies-how-4-companies-increased-their-open-rates/

Read the case study authored by Neil Patel. Answer the following questions in your assignment:

1) What is email segmentation and how should it be used?

2) Explain the effectiveness of behavior segmentation.

3) What are the advantages to sending SMS texts?

4) How are benefit-driven subject lines effective for email open rates?

5) Which method in the article did you find to be most effective for open rates and why?

Please be thorough in your response and clear in your formatting.