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Explain the importance of information to the company and it's understanding of the marketplace. Q. 4 Assume that you are a regional marketing manager for

Explain the importance of information to the company and it's understanding of the marketplace.

Q. 4 Assume that you are a regional marketing manager for a cellular phone company. List at least three different sources of internal data and discuss how these data would help you create cellular services that provide greater customer value and satisfaction.

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