Open the link below and read.

https://byui.instructure.com/courses/159166/files/67076090/preview

Then answer the question below:

1. In the case study, HubSpot says that the "rules of marketing" have changed. Some have argued however that the rules of marketing have not changed but the tools of marketing have changed. Which position do you agree with. Why? How does this tie into targeting?
2. Who should HubSpot target? Defend your answer.
3. How should HubSpot be positioned? Defend your answer.
4. Prepare a brand positioning statement for the target you decided on in question Number 2.