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Operations / supply chain and marketing strategles must be coordinated so that the promises made can, understand order qualifiers and order winners. Which of the

Operations/supply chain and marketing strategles must be coordinated so that the promises made can, understand order qualifiers and order winners. Which of the following defines an order qualifier?
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A competitive dimension/capability, which is of value to the customer, that competitors cannot provide
A competitive dimension/capability that customers expect to be provided by all competitors.
Any competitive dimension/capability that competitors cannot provide, regardless of its value to the customer.
Order qualifiers evaluate a customer's ability to pay (aka credit worthiness).
None of the above defines this term.
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