Optimization in the different stages of the purchase decision process through the analysis of metrics Digital media allow the results of advertising strategies and tactics to be measured in real time. It should be noted that one of the principles of digital marketing and social media marketing is that it is necessary to test until you find the strategy and tactics that meet the established objectives. The purchasing decision process is made up of the following stages: (1) recognition of the problem; (2) information search; (3) evaluation of alternatives; (4) purchase decision; and (5) post-purchase evaluation.

Instructions

make critical analysis in which you do the following: Discuss how social media marketing strategies and tactics were established that resulted in a purchase decision. It emphasizes how metrics can lead us to develop effective social media strategies and tactics in the stages of the buying decision process. Discuss from different perspectives the role and importance (if any) of social media in the purchasing decision process.