Sieger Marketing was started by two university friends Andy and Ron who stumbled into the toy business. Sieger found success through hard work, innovative ideas, perseverance, and a sprinkling of luck. They started off borrowing heavily from friends and family, and were break even after two years, and then profitable after five years. In the next five years they expanded their footprint, which led to some successes, but also some struggles through unforeseen events. Andy focused on sales and marketing, while Ron focused on logistics and operations. Both Andy and Ron still enjoyed their work, and they were proud they had grown their firm from just the two of them and a handful of workers to a global juggernaut of 500 employees and contractors with manufacturing in Vietnam and India, sales teams globally, and product development in each continent to catch the up and coming trends in each region. Further, Sieger executed a successful Initial Public Offering and are a public company, with a full board of directors. But some production snafus for a new toy in Vietnam had caused significant delays in delivering product which cost them over a million dollars recently. They had also invested heavily in the