Optimizing your website to generate leads is a no$-$brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in$.$ When trying to increase the number of leads received from a lead$-$generation landing page, which of the following is NOT a best practice?

Provide the phone number at the bottom of the page so as to not appear desperate

Provide alternative ways for the customer to make contact other than a phone call

Show a phone number prominently

Make sure the phone number is listed near the call to action