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A large shoe company joins forces to do some work with a smaller athletic clothing company. The smaller firm has a great deal of expertise

A large shoe company joins forces to do some work with a smaller athletic clothing company. The smaller firm has a great deal of expertise in this area and can help the larger firm which has no experience in this type of marketing or distribution. The two firms could be described as4 PreviousAttempt c45 Mindistributorsregulatory institutionsspecial interest contractstrategic alliesunion partners

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