Option 1 Case Study: Ulta Beauty: Where the Experience is Beautiful (Appendix 1, Company Case # 11, pp. 563-564) Each case study is attached to a chapter in your textbook. Ulta Beauty is attached to chapter eleven. This case study is attached to Chapter 11 in the Armstrong and Kotler text book. Read the case study and answer questions 1-4 at the end of the case. You must support your answers to the questions with material from Chapter 11 of the Armstrong & Kotler.

Option 1 Case Study: Ulta Beauty: Where the Experience is Beautiful (Appendix 1, Company Case \# 11, pp. 563-564) Each case study is attached to a chapter in your textbook. Ulta Beauty is attached to chapter eleven. This case study is attached to Chapter 11 in the Armstrong and Kotler text book. Read the case study and answer questions 1-4 at the end of the case. You must support your answers to the questions with material from Chapter 11 of the Armstrong \& Kotler, 2022 text and details from the case study. Part of the grading rubric is to cite in in APA format (Armstrong \& Kotler, 2022) from the course material 3-4 times and reference the textbook Option 1 Case Study: Ulta Beauty: Where the Experience is Beautiful (Appendix 1, Company Case \# 11, pp. 563-564) Each case study is attached to a chapter in your textbook. Ulta Beauty is attached to chapter eleven. This case study is attached to Chapter 11 in the Armstrong and Kotler text book. Read the case study and answer questions 1-4 at the end of the case. You must support your answers to the questions with material from Chapter 11 of the Armstrong \& Kotler, 2022 text and details from the case study. Part of the grading rubric is to cite in in APA format (Armstrong \& Kotler, 2022) from the course material 3-4 times and reference the textbook