OREO

Description of the name-brand product and the generic-brand product (GREAT VALUE- TWIST AND SHOUT). Analyze the relationship of the brand with how you personally judged the quality of the product. Did the price and the investment in brand icons for the name-brand product equate with improved taste or not? Did the generic brand have better qualities despite not having invested the same level in the brand icons? Explain which brand you prefer, why you have this preference, and how your perception about this brand developed. Then, analyze the strength of the brand iconssuch as name, tagline, and logoby determining how well each appeals to the five senses. Analyze the strength of the brand icons based on the sensory criteria in four sentences each: Visual Sound Touch Smell Taste