organisation- wide capabilities of ZARA

Competitor Landscape of zara

Competitor Landscape
Competitor	Overview	Objectives	Current Strategy	Current Resource Base	Expected Future Strategy	Competitor Type
[ADD} Name of competitor	[ADD] Provide brief details of competitor etc. (e.g. current marketing performance and competitive position in market)	[ADD] Assess competitors current and future objectives & goals	[ADD} Assess competitor's current strategies.	[ADD] Assess competitors resource profile (strengths & weaknesses / vulnerabilities)	[ADD] Predict competitor's future strategies.	[ADD] What "Type" of competitor are they? (e.g. prospector, defender, analyzer or reactor)