**Organization is AECOM

Scenario:

You are the director of strategy and business intelligence for your chosen organization. You are developing a strategic plan for your chosen organization for an upcoming meeting with the C-level executives of your organization. They loved your idea for an innovative new product and would like you to develop a strategic plan for further consideration. Use the following criteria to develop the strategic plan for your innovative new product idea.

Assessment Requirements: In this assessment, you will develop a strategic plan for your chosen organization. Address each of the following inquiries in your deliverable:

Strategic Approach

• Choose an appropriate strategic approach to support the vision for an innovative new product idea that increases the competitive advantage of your chosen organization.
  • Analyze various strategic approaches that can lead to the development of competitive advantages for an organization.
  • Choose one generic strategy to use in the launch of your innovative new product idea that will result in competitive advantages for your chosen organization.
  • Explain how employing your chosen strategic approach can lead to the development of competitive advantages for your chosen organization.
  • Explain whether implementing a strategic approach as a first mover, a fast follower, or a late mover is most advantageous for your organization.

Strategic Goals, Objectives, & Initiatives

• Design one strategic goal and three strategic objectives that drive the implementation of a strategy for a new idea that increases the competitive advantage of an organization.
  • Identify critical success factors to ensure the success of organizational objectives.
  • Develop an objective that adheres to corporate social responsibility and environmental sustainability standards while balancing these duties with economic responsibilities to shareholders.
  • Develop innovative projects to drive the implementation of a strategy for a new idea that increases the competitive advantage of an organization.

Strategic Alternatives & Contingencies

• Identify strategic alternatives that may increase efficiency, and contingency plans to mitigate risks.
  • Decide if an organization should consider outsourcing, mergers, or acquisitions to increase its competitive advantage.
  • Develop a contingency plan to counter or mitigate risks and threats to a strategic plan using the assumption-based planning technique.

Conclusive Remarks

• Produce a concise and persuasive pitch to convince the C-level executives of your chosen organization to fund the development of your innovative new product idea.