Organization is IKEA

For this assignment, you should identify an organization and review the various avenues the organization uses to deliver its marketing message. The focus of the assignment should be to identify how the promotional mix is integrated and whether they mix reflects a distinct message.

Also, a briefing on the mix that the organization uses., including identifying the core message and a brief critique of the effectiveness of the overall campaign and how it might be improved.

Questions to be answered in your submission:

$$ What are the most commonly used promotional techniques?

$$ Identify the core message and provide a brief critique of the effectiveness of the message.

$$ Does the organization in general appear to have a consistent message across their promotional mix?

$$ Are there other initiatives the organization could undertake to improve the promotional mix.