Organization theory and design. Richard Daft BooK QUESTION.

As the Chief Product Officer of an organization that produces personal and home care items, you are always on the lookout for growth opportunities. Last year, your organization decided to market its laundry detergentone of your best-selling products across Europein several African nations, but sales have been dismal. The product manager hired a market research rm to nd out why, and it turns out that consumers in that market object to the packaging, the scent, and the price. Despite this failure, you still believe there is a high demand for detergent products like yours in Africa, so what could you do apply your organization's knowledge to this market? ' ~ It 0 3) Use reverse innovation to develop a laundry detergent more suitable to local needs and preferences I). O b) Conduct an advertising campaign to educate African consumers on the benets of . your product ' ' O' C) Invest in a home care manufacturing organization located in Africa :1 Q d) Make minor modications to the product that you think will be more appealing to . African consumers