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Organizational buyers purchase the same product from more than one source Multiple Choice to help ensure continuing supplies. because a single vendor usually doesn t
Organizational buyers purchase the same product from more than one source
Multiple Choice
to help ensure continuing supplies.
because a single vendor usually doesnt want all of the business.
if no supplier has a superior marketing mix.
if vendor analysis results in a tie score for the different suppliers.
if the government steps in to prevent monopolistic competition.
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