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Organizations often employ outside businesses or services that are not directly part of the organization but contribute services in order to allow it to function.
Organizations often employ outside businesses or services that are not directly part of the organization but contribute services in order to allow it to function. These external businesses are
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part of the organization's microenvironment
part of the organization's macroenvironment
actively involved in creating marketing strategy
considered employees of the organization for the duration of the service provision
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