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OS perceptual gap mapping methods are characterized by all of the following EXCEPT: The use of multidimensional scaling as an analytic procedure Axes clearly labeled
OS perceptual gap mapping methods are characterized by all of the following EXCEPT:
The use of multidimensional scaling as an analytic procedure
Axes clearly labeled with discriminant attributes
Reliance upon overall similarity ratings
Their use in situations where attributes are difficult to articulate or visualize
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