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Other companies have been more successful with vertical integration because of the identification of market failures, such as Starbucks. For example, Starbucks recognizes that it

Other companies have been more successful with vertical integration because of the identification of market failures, such as Starbucks. For example, Starbucks recognizes that it cannot fully control how a supplier roasts coffee, so they buy and roast its coffee to meet industry standards. Please explain!

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