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Other things being equal, as the wedge between Willingness to Pay (WTP) and Price (P) for firm output increases, the firm's bargaining power improves buyers

Other things being equal, as the wedge between Willingness to Pay (WTP) and Price (P) for firm output increases, the firm's bargaining power improves buyers are indifferent since their surplus remains the same buyers' surplus increases the firm captures more value

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