Our idea aims to the safety of roads using LED lights, so for example if the weather is foggy the light will be on for example if its traffic the lights will be on and it will be red but if it is safe it will be green if it was emergency cause the light will be police lights in the high road only so the people give a space for the ambulance or the police.

we should write Target marketing (segmentation): Geographic, DemogrAphic, Psychologist and Behavioral.

3. Research and ability to identify target market \begin{tabular}{|c|c|c|} Target market properly described and & Target market & Target market not \\ clearly identified with supporting & described and & identified, or not properly \\ evidence (primary and secondary & identified but & described and researched. \\ research). & insufficiently. & \\ \hline \end{tabular}