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Our subject is marketing Page 11 of 11 In our course, we looked at four categories of purchase influencers. Which category do you feel has

Our subject is marketing

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Page 11 of 11 In our course, we looked at four categories of purchase influencers. Which category do you feel has the least impact on our buying behaviour, and why? How could a retailer use a loyalty program to address or leverage the impact of the category you chose, above? (max. 200 words - 10 marks)

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