1.. Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives?...
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1.. Register at Amazon.com and Hallmark.com and analyze their permission-based communications strategy. What are their marketing objectives? Evaluate their permission-based marketing for a specific customer segment of your choice —
what is excellent, what is good, and what could be further improved?
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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